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Gcmmf Case Study


Case Details:

Price:

Case Code:OPER057For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length:14 Pages
Period:1991 - 2006
Organization:GCMMF, AMUL
Pub Date:2006
Teaching Note:Not Available
Countries :India
Industry:Dairy Products

Abstract:

The case discusses the supply chain practices of Gujarat Co-operative Milk Marketing Federation (GCMMF). GCMMF was owned by a chain of farmers who had formed a network of cooperative societies. Milk was collected from more than 2.4 million farmers in 11,615 villages twice a day, and tested, graded, and transported to the processing centers. GCMMF's products were marketed through 50 sales offices located across India to 4,000 stockists. These stockists supplied the products to more than 500,000 retail outlets. The case examines in length the milk procurement, processing and distribution activities of GCMMF's supply chain.


Issues:

» Study the unique aspects of GCMMF's supply chain management practices

» Understand the procurement, processing and distribution activities of GCMMF's supply chain

Contents:

Keywords:

GCMMF, AMUL, Anand Pattern, Village Cooperative Society, District Dairy Union, State Federation, Cooperative Movement in India, Procurement, Processing, Distribution, Automatic Milk Collection Units, Enterprise-wide Integrated Application System, Cold Chain

Supply Chain Management at GCMMF- Next Page>>


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Case Details:

Price:

Case Code:BSTR205For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

---
Case Length:15 Pages
Period:1991-2006
Organization:GCMMF, AMUL, NDDB
Pub Date:2006
Teaching Note:Not Available
Countries :India
Industry:Dairy Products

Abstract:

The case explains the organization structure of the Gujarat Cooperative Milk Marketing Federation (GCMMF) which marketed its products under the brand name 'AMUL'. Also known as Anand Pattern, the cooperative structure had three-tiers including Village Cooperative Society, District Dairy Union and State Federation. The case also examines the formation of National Dairy Development Board (NDDB) in 1965, with an aim to establish a network of multi-tier cooperative societies and highlights its achievements over the decades. By early 2000, a tussle emerged between GCMMF and NDDB challenging each other in several markets in India. The case examines the implications of this tussle and how it may affect the dairy cooperative movement in India.


Issues:

» Study the organization structure of GCMMF
» Examine the growth of Indian dairy industry
» Study the Cooperative movement in India
» Analyze Anand Pattern and its application in other districts
» Discuss the implications of the tussle between GCMMF and NDDB

Contents:

Keywords:

GCMMF, AMUL, NDDB, Verghese Kurien, Anand Pattern, Organization Structure, Village Cooperative Society, District Dairy Union, State Federation, National Milk Grid, Cooperative Movement in India, Amrita Patel, Operation Flood

GCMMF's Cooperative Structure - Next Page>>